AOC has introduced the new 27B35XE, a 27-inch Full HD gaming monitor priced at 599 yuan ($83), strengthening competition in the ultra-budget high refresh rate segment. The model is now available in China through JD.com and targets entry-level gamers seeking a larger screen and 144Hz performance at a price typically associated with office displays, according to retail listing details.
The 27B35XE features a 1920 × 1080 IPS panel with a 144Hz refresh rate and 0.5ms MPRT response time. With a listed brightness of 300 nits and support for 8-bit color, the monitor is positioned as an affordable solution for esports titles and general daily use.
Key Specifications
| Model | AOC 27B35XE |
| Screen Size | 27-inch |
| Panel Type | IPS |
| Resolution | 1920 × 1080 (Full HD) |
| Refresh Rate | 144Hz |
| Response Time | 0.5ms MPRT |
| Brightness | 300 nits |
| Color Depth | 8-bit |
| Ports | HDMI, VGA |
| Mounting Support | VESA 100 × 100 mm |
| Stand Adjustment | Tilt |
| Launch Price | 599 yuan (≈ $83) |
| Availability | China (JD.com) |
At 27 inches with a 1080p resolution, the panel delivers roughly 81 pixels per inch. That density is lower than a 24-inch Full HD monitor, meaning text and fine details may appear softer at close viewing distances. However, users seated slightly farther away may prioritize the larger display area and smoother motion over pixel sharpness.
The inclusion of IPS technology at this price point is notable. Many monitors in the sub-$100 category are limited to 75Hz refresh rates or use older TN panels. By offering 144Hz on an IPS screen at 599 yuan, AOC is bringing what was once considered mid-range gaming performance into the entry tier.
The 0.5ms MPRT specification suggests the monitor supports motion blur reduction modes aimed at competitive play. While MPRT differs from traditional gray-to-gray measurements, the figure indicates that AOC is targeting fast-paced titles such as Valorant, Counter-Strike 2, and League of Legends, where higher refresh rates deliver smoother on-screen movement.
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Connectivity includes HDMI and VGA ports. The presence of VGA highlights compatibility with older PCs and institutional systems, suggesting potential demand from internet cafes, schools, and budget office deployments. The absence of DisplayPort indicates this is positioned firmly as a value-first product rather than a premium gaming solution.
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The stand supports tilt adjustment, and the display is compatible with VESA 100 × 100 mm mounts, allowing users to install third-party arms or wall brackets for improved ergonomics.
Value Positioning
| Feature | AOC 27B35XE | Typical Budget Monitor |
|---|---|---|
| Panel | IPS | TN or 75Hz IPS |
| Refresh Rate | 144Hz | 75Hz to 100Hz |
| Screen Size | 27-inch | 23.8 to 24-inch |
| Response Time | 0.5ms MPRT | 1ms to 4ms |
| Mounting | VESA Support | Varies |
At this price tier, comparable 27-inch 144Hz IPS monitors typically retail between $110 and $150 in most markets. At this price range, the 27B35XE significantly undercuts much of the current entry-level gaming segment, reinforcing aggressive pricing pressure across the category.
Industry sources indicate that 144Hz is increasingly becoming a baseline expectation rather than a premium feature. As graphics hardware becomes more accessible and esports titles remain optimized for high frame rates, brands are under pressure to deliver smoother displays at lower prices.
The model appears best suited for budget gaming builds using GPUs in the GTX 1060 or RX 580 class, as well as integrated graphics systems running competitive multiplayer titles.
For now, the AOC 27B35XE is listed in China at 599 yuan via JD.com, with no confirmation yet regarding global release plans. If similar pricing reaches international markets, it could further accelerate price compression in the 27-inch high refresh display segment.
The launch reflects continued price compression in the monitor industry, where manufacturers are balancing rising component costs with aggressive retail strategies. By combining IPS technology, higher refresh rate, and a large form factor at this price, AOC is signaling that high refresh gaming displays are rapidly moving into the mainstream entry segment.
Source: IThome (Chinese)
