PowerGPU has warned that prices for its custom gaming PCs are set to increase as early as next week, citing renewed hikes in SSD and memory costs that are already moving through the PC component supply chain. The system integrator said customers purchasing systems built from existing inventory will still pay current prices, but new orders placed after stock depletion should expect higher pricing.
In a message shared via the company’s official social media channels X (Twitter) over the weekend, PowerGPU said it had received confirmation that SSD prices have risen again, with other components likely to follow.
“We just got word that SSD and other part prices have gone up again,” the company said. “So what is in stock right now is the last at that price. Expect price increases by early next week. We appreciate you all supporting us and want to remain transparent through everything.”
For PC buyers, the timing is critical. Systems assembled using PowerGPU’s current inventory will ship at today’s prices, but once those parts are exhausted, higher upstream costs are expected to be passed directly to customers. Unlike large OEMs that often lock in long-term supply contracts, custom system builders typically operate on rolling inventory, making them more exposed to sudden pricing shifts.
The warning follows months of volatility across the global memory and storage market. Surging demand from AI-focused data centers has placed sustained pressure on supply, with industry estimates indicating hyperscalers could consume as much as 70% of global memory chip output this year. That imbalance has left consumer hardware markets particularly vulnerable to renewed price increases.
Earlier in the year, there were tentative signs of stabilization. By late January, memory pricing trends in several regions appeared to level off, albeit at significantly higher levels than in previous years. Countries heavily affected by last year’s shortages, including Japan and Germany, reported only marginal month-over-month increases, briefly raising hopes that pricing pressures were easing.
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That reprieve now appears short-lived. According to PowerGPU, SSDs are emerging as the next major driver of cost increases, with other components potentially following. While the company did not specify which additional parts are affected, recent supply disruptions have already impacted memory modules and graphics hardware, making broader price adjustments increasingly difficult to avoid.
Industry analysts say the development aligns with expectations. Market forecasts have consistently pointed to rising memory and storage prices throughout the first half of 2026, with some projections extending pricing pressure well into 2027. Executives from major component suppliers have echoed that outlook, advising consumers not to delay upgrades in hopes of near-term price relief.
For gamers and PC enthusiasts planning a new build or upgrade, the message is increasingly clear. Current pricing tied to older inventory may represent the final window to purchase systems at pre-hike levels. If similar warnings begin to surface from other system integrators and OEMs in the coming weeks, higher prices could quickly become the new baseline across both custom-built and preconfigured PCs.
PowerGPU’s announcement serves as an early signal that renewed component inflation is moving out of the supply chain and into consumer-facing products. Whether the impact remains limited or spreads more broadly will depend on how quickly rising component costs ripple through the rest of the PC market.
Source: PowerGPU (X)
